As we witnessed a shift in consumer behavior towards digital media, we recognized an opportunity to assist those driving this change.
Our mission is to provide the tools and resources necessary to create and distribute engaging content that meets the evolving demands of modern audiences.
Companies that trust Tourn
Companies that trust Tourn International
Why invest?
Highly Scalable Technology
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TOURN is a ’platform as a service-company’, active within the social media space. A substantial part of our business is automatized through our IT-based platforms. This makes our business model scaleable with potential to generate strong revenue growth without much extra investment.
Innovation culture
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The social media landscape is in constant change. TOURN’s strong ability to innovate and quickly develop new technical solutions to serve the market, is one of our key success factors.
Proven by time, results and data
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TOURN’s IT solutions has always been developed with the content creators needs in focus. Our platforms has now served our community of content creators and brands for 10 years.
Fast Growing Market
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We continue to see fast growth and greater maturity within the creator economy. We are uniquely positioned to capitalize on upcoming shift in advertising spend from traditional media to social media.
Unique Synergies
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Thanks to the breadth of our operation within the creator economy, we have the unique ability to invest into growth, such as new tech and marketing that can then be used to improve our business across all of our platforms
Entering a growth phase
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We are now entering a phase where we can see clearly what produces the bulk of our results, and will simplify and optimize our business to go all in on those key factors to grow in a sustainable way.
Our 4 business areas
Our 4 business areas
The combination of our companies and the incredible people that operate them result in powerful synergies.
Due to our exposure to YouTube via Nagato, and influencer marketing campaigns via Tourn Agency, we are uniquely positioned to capitalize on the growth of social media consumption, as well as the shift of ad budgets from traditional media to digital media.
Robin Stenman, born in 1988, is the CEO and board member of Tourn since September 2010. Robin has extensive experience in programming and has also studied law at Stockholm University. Robin founded the company in 2010 and has since been active in the company as CEO.
Chairman of the board at Precisionsmetall Group AB. Chairman of the board at Game Chest Group AB(publ) Chairman of the board at HUBSO Group AB (publ).
Ongoing commitments
CEO of TOURN Media AB, Chairman of the board at Charge AB, Chairman of the board at Challenge GG AB, Board member at NZ Company AB, Stenman & Carlen AB and DAH AB.
Dependency status
Dependent in relation to the company and its management. Dependent in relation to major shareholders.
More than 20 years of work experience in finance, including positions such as CFO, Financial Controller, Accounting Manager, and Auditor, in companies such as McCann, Origo Group, and Grant Thornton. Holds a Master's degree in Business Administration from Uppsala University, as well as business studies from Nottingham University Business School. For the past five years, has been active in the advertising and communications industry both nationally and internationally.
Robin Stenman, born in 1988, is the CEO and board member of Tourn since September 2010. Robin has extensive experience in programming and has also studied law at Stockholm University. Robin founded the company in 2010 and has since been active in the company as CEO.
Chairman of the board at Precisionsmetall Group AB. Chairman of the board at Game Chest Group AB(publ) Chairman of the board at HUBSO Group AB (publ).
Ongoing commitments
CEO of TOURN Media AB, Chairman of the board at Charge AB, Chairman of the board at Challenge GG AB, Board member at NZ Company AB, Stenman & Carlen AB and DAH AB.
Dependency status
Dependent in relation to the company and its management. Dependent in relation to major shareholders.
Gustaf Kellner, born in 1975, is the Chairman of the Board of Tourn and was the CEO of Blogg.se, one of the largest blog platforms in the Nordic region, for 6 years. He has been involved in observing and closely following how influencers have grown to play a significant role in digital marketing. Prior to his time at Blogg.se, Gustaf gained experience in business development and leadership positions at companies such as Allihoopa, Joost, and Skype. Gustaf holds a Master's degree in Engineering from KTH, a Bachelor's degree in Business Economics from Stockholm University, and is a reserve officer in the navy.
Chairman of Guldbrev AB and Guldbrev Holding AB. Board member of GAPCH AB, GAPYEL AB, Gapyel AU II AB, Gapyel AU AB, Curonova Group AB (publ), and Cur Hold AB.
Dependency status
Dependent in relation to the company and its management. Not dependent in relation to major shareholders.
Elin Bäckman, born in 1979, is a business economist and has worked in marketing and business development for more than 15 years, both on the consulting side, including as CEO of Acne Advertising which was later sold to Deloitte, and as Marketing Director at Expressen. For over three years, Elin has been the CMO of the digital book subscription service Nextory, where she is responsible for all marketing and sales in the 8 markets where the company operates. She has broad experience in both brand strategy and positioning as well as lower funnel media and performance marketing. She has good insight into influencer marketing as Nextory has built some of its success by working data-driven with this channel.
"The fact that a large part of Tourn is platform-based means that strong growth can take place without major investment.” - Erik Penser Bank, 21 nov 2023
Recommended target price by Erik Penser Bank as of feb 1: 12-14 SEK
Recommended target price: 12-14 kr - Erik Penser Bank, 19th Feb 2024
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