NAGATO is TOURN's YouTube platform where YouTubers can join to increase their revenue and receive assistance in building their YouTube channel. In 2017, TOURN was approved by YouTube as an MCN (Multi Channel Network), which allowed Tourn to continue the development of NAGATO. NAGATO continuously recruits new YouTubers to the platform. This happens organically as YouTubers discover NAGATO through various communities, and NAGATO also directly contacts YouTubers who fit well into the network.
NAGATO is a full-service platform for Youtubers where we ensure that they receive ad revenue from the content they upload to Youtube and protect their digital rights from exploitation by others. In essence, every view generated by NAGATO members shows an advertisement. The advertisement is booked by various advertisers through Youtube's own advertising system and appears where it is best suited. This means that NAGATO never needs to act as a seller of Youtube ads, it is completely managed by Youtube. Youtube receives a portion of the ad revenue before it is forwarded to NAGATO which then pays the member/Youtuber. When a Youtuber, regardless of the country, joins NAGATO and starts generating views, NAGATO will immediately start generating revenue. NAGATO can therefore accept Youtubers from almost any country without having to set up a sales organization or similar in that specific country. This means a huge scalability in NAGATO
NAGATO's role is to help Youtubers grow and earn more money. There are other companies doing this both in Sweden and abroad. Many of them are pure agencies or sales organizations that require a lot of manual work and have staffing-intensive organizations. NAGATO's strength is its technology and ability to be anywhere in the world - without physical presence. There is a clear increase mainly with channels towards the American market, but also towards Asia where Taiwan is the standout market. NAGATO is today undoubtedly a scalable platform across all regions of the world and we continue to place emphasis on growing primarily in countries with higher revenues per Youtube view. Key competitors NAGATO compares to include publicly listed companies UUUM. UUUM is similar to NAGATO, but today only has Japan as a prioritized market. Japan, with 127 million people, has a high advertising price per Youtube view. Currently, UUUM has over 8000 connected Youtube channels compared to NAGATO's 2000 members. NAGATO, according to us, has a significantly more automated and simpler connection process, aimed at the whole world. The statistics service Socialblade.com, which collects data from over 30 million Youtube channels, shows that currently there are 5 million Youtube channels of interest to the NAGATO platform.
Tourn Agency, which works with influencer marketing, is one of the company's core businesses. Since 2014, the company has developed various tools to streamline the work with influencers, including systems for micro-influencers, measurement tools, reporting tools, CRM administration, and more. Tourn Agency represents most of the country's leading influencers and has a strong grip on the market.
Tourn Agency works with various campaign formats within influencer marketing where everything from influencers with hundreds of thousands of followers down to smaller influencers with only a few thousand followers are in demand, often in combination. Customers contact Tourn to conduct advertising campaigns where Tourn, in addition to the actual advertising placement on the influencers, also contributes with strategy, analysis, tracking, and follow-up. Tourn receives a commission per booked campaign as well as compensation for the tools and services used during the campaign.
World TOURN ASA, formerly known as TOURN ASA, has undergone a significant change with World Group Holding as its new partner and investor. This partnership marks a new phase in the company's development, with a renewed focus on brand building and collaborations with international talents.World Group Holding, an investment company owned and operated by Pernilla and Niclas Nyrensten, renowned for founding and building the listed company RevolutionRace, has invested approximately 6.6 million SEK in World TOURN ASA. This investment values World TOURN ASA at 60 million SEK and grants World Group Holding a stake of approximately 10%.Prior to this investment, TOURN owned 51% of the shares in TOURN ASA JV LIMITED. Following the investment, TOURN has introduced a new class of shares, A-shares, with enhanced voting rights to maintain a controlling interest. TOURN now holds 50.3% of the votes and 45.9% of the capital in the company.
World TOURN ASA's strategy is to build and develop brands in collaboration with international talents. The company focuses on creating its own ventures and making strategic investments in areas such as products, AI, and Web3 technologies.The goal is to establish an international ecosystem that combines next-generation technologies and brand building. By integrating AI, Web3, IP rights, and SaaS, World TOURN ASA aims to create a unique platform for brand development and entertainment.This strategy reflects an ambition to be at the forefront of technological innovation and brand building, with a vision to create a global network of collaborations and partnerships that can drive the company's growth and success in the global market.
TOURN has always had an entrepreneurial spirit and it has been important in continuously developing the business. Examples of this include the creation of HUBSO which now stands on its own and has been a very good business for TOURN. TOURN finally sold off a major part of its ownership with a multiple of about 10 times the invested capital. All businesses created within TOURN Labs are expected to be self-financing and profitable after 2-3 years. As soon as the business is profitable, it will be moved out of TOURN Labs into TOURN or sold off. TOURN intends to initially have 2-3 projects running and the number of newly started projects will be based on how many are leaving TOURN Labs.
