Tourn Agency develops tech solutions and facilitates influencer campaigns for influencers
Problem
Influencers are good at being influencers, but when it comes to running the business side of things, they lack the tools and expertise. Problems such as, taxes, data, ad revenue, GDPR, law… etc
Solution
This is where Tourn Agency comes in with their tools that streamline the process for the fast growing market of content creators.
Tourn Agency
Tourn Agency represents Sweden’s leading influencers, helps them get brand deals and also builds scalable tools that streamline the business side of their job.
What Tourn Agency provides
Campaign management
Sales, legal issues, reporting
Financial solutions
Help managing payments, taxes etc
Management
Coaching and strategy
Tech solutions
Tools that help streamline the influencer’s brand’s work process
Selection of our influencer roster
Kenza
1.7M IG followers
Bianca Ingrosso
1.3M IG followers
Linn Ahlborg
642K IG followers
Jon Olsson
1.3M YT subscribers
Client case
Tourn Agency signed Bianca Ingrosso in 2016
Helped her grow her following to become one of the biggest talents in Northern Europe
Setup the biggest live podcast show in Sweden at Avicii Arena
Facilitated her launch of several ecommerce brands Entered the tv space with series “Wahlgrens Värld” and her own talk show “BIANCA”
Successful brand collaborations together with Intimissimi, Puma, Gina Tricot, Ellos, Chimi, Mercedes Benz among others
Legal
Modular contract system
Financial
Invoice management and accounting
Administration
Reporting
Market operations
Matching partners
Tourn Agency facilitates influencer campaigns for some of northern Europe’s leading influencers, as well as providing tech platforms that make the collaboration easier
Tourn Agency signed Bianca Ingrosso in 2016 and helped her grow her following to become one of the biggest influencers in Northern Europe
Setup the biggest live podcast show in Sweden at Avicii Arena
Facilitated her launch of several ecommerce brands
Entered the tv space with series “Wahlgrens Värld” and her own talk show “BIANCA”
Successful brand collaborations together with Intimissimi, Puma, Gina Tricot, Ellos, Chimi, Mercedes Benz among others
Helping influencers and brands to connect
Scalable potential, without sacrificing on earnings
Strong and growing selection of top influencers
Tourn Agency's revenue model
Tourn receives a commission per booked campaign as well as compensation for the tools and services used during the campaign.
We got involved early in the influencer space and have been operating in Sweden. The influencer space in Sweden is in the forefront relative to the rest the world. This allowed us to build relationships and fine-tune our operations, which has allowed influencers to trust us. A lot of influencers have a hard time finding partners to work with that truly understand their needs and what will work well in business. By having a long-term mindset, and always putting the influencers needs in center, we are able to retain and continuously attract big influencers.
Tourn Network (previously Nagato) is a full-service platform for Youtubers that helps out with financial services and content protection
Tourn Network
(Previously Nagato) Tourn Network is a full-service platform for Youtubers that helps out with a range of financial services, such as tax issues and financing, as well as protect their digital rights from exploitation by others.
Use cases
Nagato helps clients like Diamond League to live broadcast on YouTube and protect and capitalize their content
Nagato helps hundreds of youtubers grow, capitalize on and protect their IP, and manage their finances
Nagato invests in and develops YouTube channels
Legal
Modular contract system
Financial
Invoice management and accounting
Administration
Reporting
The majority of the services offered to youtubers by Tourn Network are offered through our YouTube Multichannel Platform, which allows YouTubers to join and use our services without us having to manually fulfill them. This makes Tourn Network highly scaleable.
Selection of our YouTube roster
Kenza
1.7M IG followers
Bianca Ingrosso
1.3M IG followers
Linn Ahlborg
642K IG followers
Alexandra Bring
541K IG followers
Problem
Influencers are good at being influencers, but when it comes to running the business side of things, they lack the tools and expertise. Problems such as, taxes, data, ad revenue, GDPR, law… etc
Solution
This is where Tourn Agency comes in with their tools that streamline the process for the fast growing market of content creators.
Tourn Networks revenue model
Tourn receives a commission per booked campaign as well as compensation for the tools and services used during the campaign.
A revenue model that works
Tourn receives a commission per booked campaign as well as compensation for the tools and services used during the campaign. Tourn Agency works with various campaign formats within influencer marketing where everything from influencers with hundreds of thousands of followers down to smaller influencers with only a few thousand followers are in demand, often in combination. Customers contact Tourn to conduct advertising campaigns where Tourn, in addition to the actual advertising placement on the influencers, also contributes with strategy, analysis, tracking, and follow-up.
What gives Tourn Network an edge over competitors?
Tourn Network has been able to position itself as more trustworthy than a lot of competitors since we have been in the business for a long time and is audited to such a high standard due to being listed on nasdaq. We are able to retain and attract youtubers by prioritizing good customer service in the longterm.
✺
Here, we generate new, innovative business ideas and take them from concept to start-up. The goal is to create value by divesting operations to new owners.
Tourn Labs
✺
A smaller portion of Tourn is also devoted to continuosly experimenting and developing new tech for the industry such as utilising AI.
Tourn Lab develops tools to streamline the work of influencers, including systems for micro-influencers, measurement tools, reporting tools, CRM administration, and more. Tourn Agency represents most of the country's leading influencers and has a strong grip on the market.
Our process
Research
We are constantly tuned into the movement of the market as well as always listening into problems we hear within our clientele and network.
Product build
We are constantly tuned into the movement of the market as well as always listening into problems we hear within our clientele and network.
Launch & learn
We are constantly tuned into the movement of the market as well as always listening into problems we hear within our clientele and network.
Companies spun out of Tourn Labs
Hubso is a company that came out of Tourn Labs which helps influencers create their own ecommerce brands.
TOURN has sold off a majority of its ownership with a multiple of about 10 times the invested capital, and Hubso is now operating as an independent company.
Charge was founded by TOURN during the second half of 2019 when it was clear that there was a lack of actors helping e-sport players to manage their finances. Charge is a platform that helps gamers handle their finances, salaries from e-sports organizations, taxes, billing, partnerships, etc.
Project in progress
IN PROGRESS
TOURN is developing an AI that actively assists in predicting the future.
Instead of just creating an AI that reviews and presents historical data from the web, TOURN’s aims to develop an AI that actively assists in predicting the future. We aim to present our AI during Q4 2023
Use cases
TOURN’s AI solution has the potential to benefit various clients:
Brands: To understand and predict consumer behaviors, informing product development and marketing strategies.
Media agencies: To optimize content placement and targeted marketing based on predictions of future trends.
Data analysts: Who can utilize the system’s advanced forecasting tools to inform their analyses.Investors: To gain insights into future market trends and potential investment opportunities.
Researchers: Who can use the system to conduct complex analyses and predictions within their respective fields.
And many more players in the technology, media, and business sectors who can benefit from the insights and predictions TOURN’s AI solution can offer.
Tourn Agency develops tech solutions and facilitates influencer campaigns for influencers
Problem
Influencers are good at being influencers, but when it comes to running the business side of things, they lack the tools and expertise.
Solution
This is where Tourn Agency comes to help out with problems such as getting brand partnerships, negotiating deals, handling taxes, analyzing data, ad revenue, law, and more.
Tourn Agency's features
Campaign management
Sales, legal issues, reporting
Management
Coaching and strategy
Financial help
Help managing payments, taxes and more
Tech solutions
Tools that help streamline the brands and influencer’s work process
Client case
Tourn Agency signed Bianca Ingrosso in 2016
Helped her grow her following to become one of the biggest talents in Northern Europe
Setup the biggest live podcast show in Sweden at Avicii Arena
Facilitated her launch of several ecommerce brands
Entered the tv space with series “Wahlgrens Värld” and her own talk show “BIANCA”
Successful brand collaborations together with Intimissimi, Puma, Gina Tricot, Ellos, Chimi, Mercedes Benz among others
Revenue model
Tourn receives a commission per booked campaign as well as compensation for the tools and services used during the campaign.
Competitive edge
Influencers trust us. We have built up invaluable experience of the influencer market since 2011.
We were early in this market and a lot of influencers have a hard time finding partners to work with that truly understand their needs and what business opportunities are the best fit.
By having a long-term mindset, and always putting the influencers needs in center, we are able to retain and continuously draft big influencers through word of mouth.
Nagato is a platform for Youtubers that helps out with financial services and content protection
Use cases
Nagato helps clients like Diamond League to live broadcast on YouTube and protect and capitalize their content.
Nagato helps hundreds of youtubers grow, protect their IP, and manage their finances.
Nagato invests in and develops YouTube channels
Nagato's features
Content protectoin
Nagato can help youtubers automatically claim revenue from other youtubers that have stolen their content.
Hands on support
We use our experience and direct relationship with Youtube to provide premium support to our creators.
Financial solutions
Different financial solutions that help youtubers manage taxes and get paid in a way that suits them.
Revenue model
Tourn Network’s revenue model revolves around being a comprehensive platform for YouTubers. We ensure they earn ad revenue and safeguard their digital rights.
The majority of the services offered to youtubers by Tourn Network are offered through our YouTube Multichannel Platform, which allows YouTubers to join and use our services without us having to manually fulfill them. Since we earn a percentage of what we help them earn, this makes Tourn Network highly scaleable.
Competitive edge
One of the biggest troubles youtubers have had with various multichannel networks is that they have been locked into unfavorable contracts, and sometimes subjected to outright scam companies that run away with the youtubers revenue.
Nagato has been able to position itself as more trustworthy than a lot of competitors since we have been in the business for a long time and is audited to such a high standard due to being listed on Nasdaq.
We are able to retain and attract youtubers by prioritizing good customer service in the longterm.
TOURN LABS
Here, we generate new, innovative business ideas and take them from concept to start-up. The goal is to create value by divesting operations to new owners.
Process
Research
We are constantly tuned into the movement of the market as well as always listening into problems we hear within our clientele and network.
Product development
All our ideas are backed by data usually via user feedback suggesting that if we make a product like “this” that they would definitely use it.
Launch & optimisation
Once the product is launched, we continue to optimise the product and expand its offerings.
Nagato invests in and develops YouTube channels
Project in progress
TOURN is developing an AI that actively assists in predicting the future.
With a constant desire to renew and improve, the company has realized the importance of not only reflecting on the past but also looking forward. Instead of merely creating an AI that reviews and presents historical data from the web, TOURN's vision has been to develop an AI that actively assists in predicting the future.This forward-looking approach is not only a technical achievement but a necessity in today's rapidly changing digital landscape. By anticipating future trends and behaviors, businesses, researchers, and decision-makers can act proactively rather than reactively.
Use cases
Brands
To understand and predict consumer behaviors, informing product development and marketing strategies.
Data analysts
Who can utilize the system’s advanced forecasting tools to inform their analyses.
Media agencies
To optimize content placement and targeted marketing based on predictions of future trends.
Investors
To gain insights into future market trends and potential investment opportunities.
Researchers
Who can use the system to conduct complex analyses and predictions within their respective fields.
Additional players
Such as players in the technology, media, and business sectors.
Ourvision is to be the go-to strategic partner for influencers across the globe
We aim to reach 500M SEK by 2025
Ourvision is to be the go-to strategic partner for influencers across the globe
Aiming toreach 500M SEK by 2025
How do we plan to do this?
We’re recognized in the Nordics, but see greater global influencer potential. Starting Tourn in Sweden, a leader in influencer marketing, aided skill development and experience. We aim to expand internationally as the market grows.
01
Grow Tourn Agency
One of our highest prioritised actions is to acquire new international partnerships
Expand internationally
Progressing via our recent joint venture with Atlantic Swiss, we assist A-list celebrities in boosting brand collaboration profits. As word-of-mouth recommendations rise, we anticipate rapid growth.
Capitalize on the shift from traditional media to influencer marketing
We leverage the expanding influencer market and increasing value of brand collaborations over time.
02
Grow Tourn Network
One of our highest prioritised actions is to acquire new international partnerships
Tap into new countries
We are continuing to work with recruiting partners to tap into the huge demographic of youtubers that are making a full time income from YouTube.
Increase our range of tools our platform offers
We have also seen that the needs of youtubers are evolving, more and more youtubers are starting to treat YouTube as a business, and we see possibility for expanding our financial services to help out with more tax related issues.
03
Developments within Tourn LABS
One of our highest prioritised actions is to acquire new international partnerships
Tap into new countries
We are continuing to work with recruiting partners to tap into the huge demographic of youtubers that are making a full time income from YouTube.
Increase our range of tools our platform offers
We have also seen that the needs of youtubers are evolving, more and more youtubers are starting to treat YouTube as a business, and we see possibility for expanding our financial services to help out with more tax related issues.
Growth strategy
We’re recognized in the Nordics, but see greater global influencer potential. Starting Tourn in Sweden, a leader in influencer marketing, has helped prepare us for our next chapter, global expansion. We aim to expandinternationally as the market grows.
Grow Tourn Agency
Progressing via our recent joint venture with Atlantic Swiss, we assist A-list celebrities in boosting brand collaboration profits. As word-of-mouth recommendations starts to rise, we anticipate rapid growth.
We are also expanding our business by strengthening Tourns ability to create brands together with influencers when we see fit.
Grow Tourn Network
We are continuing our work with recruiting partners to tap into the huge demographic of youtubers that are making a full time income from YouTube. We’ve also observed evolving needs among YouTubers, who increasingly view YouTube as a business. This has promped us to develop more features within Tourn Network which will start being offered to youtubers during the second half of 2023.
Launch AI solutions
TOURN’s AI solution is still an ongoing project. A first system demo is planned to be presented in Q4 2023, which will provide stakeholders with an insight into its capabilities and potential.
Capitalize on the influencer market’s growth
Despite the economic downturn, we continue to see growth within the influencer market and we continue to see adspend shift from traditional media to social media, this will benefit us in the longterm as we are able to grow with the market as it matures.
How we plan to get there
Stay curious
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Stay curious
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Investment case
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Global expansion
Progressing via our recent joint venture with Atlantic Swiss, we will assist A-list celebrities in boosting brandcollaboration profits. As word-of-mouth recommendations starts to rise, we anticipate rapid growth.
Expand product offering on current platforms
We are expanding our business by strengthening Tourns ability to create brands together with influencers when the opportunity arises.
Launch AI solutions
TOURN’s AI solution is still an ongoing project. A first system demo is planned to be presented in Q4 2023, which will provide stakeholders with an insight into its capabilities and potential.
Capitalize on the influencer marketing market’s growth
Despite the economic downturn, we continue to see growth within the influencer market and we continue to see adspend shift from traditional media to social media, this will benefit us in the longterm, as we are able to grow with the market as it matures.
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Tourn is a cutting-edge tech company specialising in the rapidly expanding influencer market, with a dedicated mission to empower influencers to thrive and succeed.
